The development of hardware products into the high-end market requires confidence.
Source: | Author:pro8bf101 | Published time: 2020-04-07 | 696 Views | Share:
Want to enter the high-end hardware market, it must be the system hardware brand, or professional hardware brand. System hardware brand generally refers to the multi-category product portfolio brand, hardware product line covers door locks, supporting engineering hardware, large pull-in, gated hardware and bathroom hardware pendants and other products.

This hardware brand is usually to stores or stores as a terminal sales form, brand image outstanding, product portfolio improvement, hardware products support each other to drive sales, basically realize the customer's one-stop shopping needs, but also to solve the engineering manufacturers of multi-products can be the same hardware brand procurement problems, reduce the dealer multi-procurement links, can achieve maximum store efficiency. At the same time, due to the huge product system coupled with the personality and connotation of the hardware brand, it is difficult to be copied by peers.

It is extremely difficult for such hardware brands to succeed:

1, the vast majority of brand operators only produce its single core products or there is no factory, other categories of ancillary products are in other factories directly select some style varieties to do OEM, so most of the products lack of bright spots and selling points, no differentiation.

2, high operating costs, because most of the products are labeled OEM, so the price is not competitive, dealers promote brand confidence is not enough.

3, inventory pressure is very large, OEM processing plant with enough, either the variety of styles is too few, or often appear to be out of stock, delivery is not timely phenomenon.

4, in addition to the core single products, other OEM products are difficult to update the launch of new products.

Inadequate quality makes it difficult for series brands to survive in China's high-end hardware market, and professional hardware brands also have their drawbacks. Professional brands generally refer to more specialized factories that promote their core individual products to the hardware market. The advantages of this brand are professional production, high cost performance, fast delivery, and strong R&D and innovation capabilities. The disadvantage is that the hardware product line is relatively single, superior products are easily imitated and copied by peers and weakened, and the brand image is difficult to improve, so the comprehensive competitiveness is not strong.

Now, in front of manufacturers and dealers is indeed a difficult and erratic choice, how to kill a blue sky in the high-end market filled with wolf smoke, but also need to continue to explore.